The importance of a strong marketing program is simple: good marketing leads to improved profits. So we keep abreast of current and historical cash prices, futures prices, carcass weights, supply and demand, etc. That allows us to negotiate the best prices for our customers. We know when a deal is worth making and when it's better to pass on one.
Location. Location. Location. Located in the heart of cattle-feeding country, our New Mexico and Texas feedlots are located by major beef packers, including Cargill, JBS, Tyson, and National Beef. In addition to reducing shrink, being in close proximity to beef packers presents better marketing opportunities for our cattle. The same is true for our Nebraska yard, which is also located near major packers.